Benefits of AMP (Accelerated Mobile Pages)

This is still a question in the mind of many of the website owners. There have been showcased many pros & cons of the AMP by many people, which made it difficult, for the non-technical person to take the right decision.

With an intention to facilitate the right decision making, a justified introduction about AMP is presented here.

What is AMP?

AMP – Accelerated Mobile Pages

Google AMP Cache to make AMP web pages even faster.
It will turn your website magically into a high-speed experience.

As per today’s scenario, mobile is the most common device, which everybody is using to access the internet.

As it is handy i.e. readily available for use in your hands. Due to this reason, it has become important that we should always design and develop all the websites while focusing on the audience using mobiles.

But if we speak about the truth, around 45% of mobile user bounces back from a web page, if it takes longer than 3 seconds to load. Thus there arises the need for an AMP version of your website.

Website Designing and development with AMP for mobile users in India has already reached a high scale.

It is very much consideration for the Ecommerce Websites, where the delay of mere a single second can discourage the buyer from shopping.

AMP was introduced with the main focus on media sites. It enhanced the page speed of the media sites on mobile very much faster by presenting the content in an optimized form. Google also offered a good ranking on mobile search engine factors to AMP pages on mobile.

AMP again proved that Google always focuses on users' easiness.

How does AMP Works?

AMP is an open-source custom web development Framework, which is developed and introduced by Google in 2015 with the goal of achieving target of enhancing the readability and speed of web pages on mobile.

It has 3 components as AMP HTML, AMP JavaScript, and AMP Caches.

AMP presents your Web Page by using the optimized HTML Code with custom tags, properties, and many restrictions by eliminating certain HTML Code Tag Manager aspects that would otherwise slow down the page.

Google keeps the cached version of your web page in its server in a simple form and displays the results directly from its server on search requests.

AMP can boost the speed of your Websites, Ads, Emails, and Storage.

What are the benefits of AMP?

1- It boosts the page speed of your website by increasing the page load speed.

2- It increases the result of Google Ranking. Google gives higher weightage to the AMP Web Pages.

3- It enhances the website performance and thus improves user experiences.

4- It increases user engagement and reduces the bounce rate of your website.

5- It increases the conversion rates on AMP HTML Ads.

6- It eliminates distractions like header image, navigational menu, sidebar, social buttons, popups, forms, etc. on mobile.

7- Tracking User and the site performance have become easier with AMP because many tools are readily available for this.

8- AMP helps to speed up Digital Marketing Results & Social Posts. In Social Media Platforms also AMP Pages get the preference over the normal web pages. 

How to recognize AMP Pages?

AMP as the name tells itself, is meant to accelerate the speed of web pages on mobile phones. It is the speed that gives the AMP pages a better ranking in search engines like Google through mobile phones.

An AMP page can be identified on mobile phones only. AMP Pages in Google search engine shows the AMP Icon (i.e. flash) with the URL as below:-

If you still have any doubts about which are stopping you to go for AMP?

Or

You are interested in AMP Website Development

Please Contact Us.