What is Growth Hacking?

Most of us might have heard about "Growth Hacking" but never understand it capitally. The competitions are increasing day by day. Whether you are in any industry, it is becoming tougher to grow our businesses in this online world.

So, if you need constant and rapid growth in your business reach, revenue, and reputation, you definitely need growth hacking.

This process focuses on intense Digital Marketing Strategy to bring your business a huge recognition in its industry. It is called ‘Growth Hacking’ because it is easier to reach your business objectives inside very short time frames.

We can see lots of start-ups growing tremendously each year. Whereas, most of them are not seeing any evolution even after endeavoring a lot.

Depending upon the type of your industry, competition, and demands, the growth hacking will make your business a success if you put a good budget and take a good Technology Consultancy for its proper implementation.

A huge bunch of people does not believe in it. But it works actually. So, in this article, we will know some important things about Growth Hacking and understand how marketers and growth hackers are providing enormous results to the new businesses.

What actually is Growth Hacking?

In General Terms, Growth Hacking is a process of creating speculations in order to accomplish desired growth based on reliable and processed data. Originated by Sean Ellis in 2010 when he was trying to find a new job description, he actually gave the world this wonderful concept.

Growth Hacking accelerates the growth to huge levels by which a business can find extensive growth in its domain. Sean himself helped lots of start-ups in this. Dropbox is one of the businesses for which Sean worked and help them to grow rapidly.

Growth hacking also means rapid experimentation by using innovative & budgeted strategy in an efficient way. Growth hackers analyses and test various strategies to check the actual results in terms of growth. It is experimentation across the marketing funnel.

Many Growth hackers use McClure’s “Pirate Funnel” which means the acquisition, activation, retention, referral, and revenue. Though others want to raise awareness as the main objective.

However, it is not easy to implement the most effective and advanced tactics for any business to promote its growth. But, when you have enough budgets, good support services, and a professional company, you can easily see your dreams coming true.

Also, the business concept must be unique and providing value to the users. Then, by using highly effective growth hacking tactics like Digital marketing, social media marketing, etc., you can easily accomplish your goals.

What is the process of Growth Hacking?

We can break down the whole process of Growth hacking in several parts which are as follows.

Data Analysis

The process of finding valuable information from the existing data and use it for experimental purposes.

Market Research

Gather information about your market including:

1. Customers

2. Demands

3. Product/Service Uniqueness

4. Customer Feedback

5. Ideas for improvement

Competition Research

Research about the strengths and weaknesses of your rivals.

Generating Ideas

Create valuable ideas based on existing data and helpful practices.

Ranking

Prioritizing the experiments and rank them depending upon their impacts on the growth.

Implementation

Now, it is time to run the experiments and monitor the processes continuously.

Analyzation

Learning from success and failures is also crucial.

The most effective channels for Growth Hacking

We mostly use advanced and highly effective optimization, marketing, and advertisement strategies in Growth hacking. Including online marketing, digital branding, and various other processes, the growth hackers create combinations of the most suitable strategies for you.

Some popular channels of growth hacking are as follows:

Viral Marketing

Create the content which has the maximum chances to go viral. The content must be able to promote your brand for maximum benefits.

Search engine marketing

Not only focusing on Google Ad words but utilizing other SEM platforms like Bing and Yahoo Ads.

Social Advertisement

Using Facebook, Instagram, etc. to show your business ads and attract the most productive audience for you. The success rates of these ad programs are more.

Search Engine Optimization

Ranking your business website and all its pages higher on the search engines so that you can get organic traffic. The organic traffic is most likely to get converted into your customers.

Content Marketing

Create content that can inform, education and notify the audience with valuable information. Also, using the content for occasional or regular brand promotion.

Email Marketing

Precisely targeting the customers using their Email addresses. Doing this in bulk gives lots of benefits to increase product sales.

Mobile App

Developing smart mobile apps to target a large bunch of mobile users from all over the world.

We work precisely for the overall growth of your business with our growth hacking services. By developing a number of ideas and organize them in a planned manner.

As per the collected data and other crucial information about your business, we take care to create the most appropriate and working plans for your growth hacking. We emphasize the most effective strategies which may help you intensively.

Each business is different. So, we never use any pre-developed method to help you in your growth. Instead, we develop the most professional support to do the same. By experimenting and continuous testing, we actively provide you with the best support as per your industry domain. This leads to rapid and continuous business growth.

Whether you are serving as a start-up or an established firm, our growth hacking services are ready to boost your growth up to several times.

We have the best services to help your business find the most appropriate ways to its success. Feel free to get in touch with us to know more about our services.