Career in Digital Marketing in India

Why Choose Digital Marketing as a Career?

Digital Marketing is a highly effective and widely popular technique of marketing in use by most of the businesses. Because of the increasing importance of digital marketing in business growth, demand for the best digital marketing agencies  & digital marketing experts has increased nowadays.

Thus thousands of Professional individuals and agencies are providing Digital Marketing Services at very affordable prices. Due to this, the career opportunities in the field of digital marketing is rising in multiples day by day in India. Let’s discuss some popular types of careers in digital marketing in India.

Digital Marketing has a very wider scope and requires multiple areas of skill set to perform well.
 

Top 5 most common career verticals in Digital Marketing are:-

1-    SEO Analyst

A person having a good and brief knowledge of Best SEO Practices to rank higher in Google can easily help the businesses to increase organic traffic to their business website. This will help them to get more sales and hence a good brand recognition. Along with this, you can charge them good as a freelancer or choose a good digital marketing agency to work with.

2-    Social Media Manager and Executive

A social media manager or an executive is responsible to handle the branding of the businesses on social media. So, if a person has a good grip over the social media management tactics, this is another amazing career path to choose.

3-    Content Writer or Content Marketer

In order to become a content writer, it is crucial to have good writing skills along with good knowledge of SEO. Good content plays an important role in website designing and digital marketing skills. Content is king in this digital world. 

Although, a content marketer handles the tasks of optimizing the content to become more useful for the readers.

Also, a content marketer has the responsibility to make the content well-suited for good search engine rankings too.

Quality content always attracts good remuneration.

4-   Digital Marketing Manager

This could be the highest-paying post if a person is capable to handle different types of digital marketing services for complex projects. A digital marketing manager is a person who is responsible for overall digital marketing, traffic generation, campaign creation, and other tactics.

To become a good digital marketing manager, it is important to have a good knowledge of all the popular digital marketing tactics including:

•  PPC ( Pay Per Click )

•  SEO ( Search Engine Optimization ) 

•  SMO ( Social Media Optimization ) & SMM ( Social Media Marketing )

•  Email Marketing

•  Affiliate Marketing etc.

5-    Affiliate Marketer

Being an affiliate marketer is a great way, to earn good incomes by productively utilizing online traffic. A person can either choose to work for a company or start his/her own affiliate marketing business too.