Learn Top 15 SEO Practices To Rank Higher In Google

Search Engine Optimization (SEO) Best Practices

In the digital arena, the majority of business owners focus on the best ways to improve the online presence of the business. For this concern, business owners wish to use SEO i.e. Search Engine Optimization Techniques to place themselves on the first page in Google Search Engine.

As we know that internet users have increased multiple times as compared to the Twentieth Century. Whenever any question arises in the mind of the user they go to search engines to get the answers to their queries. Queries may be related to any of the products or services required by them.

People are making approximately 40,000 searches per second and over 3.5 Billion searches per day.

To cater to the 100% genuine and organic customers, we are bound to focus on Good SEO Practices. The health of a business depends on the best practices adopted to create brand awareness on search engine optimization. It gives massive benefits to different sizes of business.

SEO is a very crucial and significant term to be understood. SEO can be On-Page SEO that is Website Designing & Development, optimized as per Search Engine Algorithms.

And Off-Page SEO means Link Building, Social Media Optimization, Social Media Marketing and Brand mentions in third party web platforms.

You can implement successful components that are very beneficial for grabbing the attention of the audience and can follow comprehensive practices to gain excellent search engine ranking, traffic, and attract targeted audience easily.

In India Google is the only widely used Search Engines with 400 million active users. Thus we follow the guidelines of Google to do Optimization. As Google keeps on making a revision to its algorithms, so one should stay attentive to these changes.

We try to bring our Website on Top results of Google Search Engine because approximately 75% of users don’t go beyond the First Page of search results. Being on the first page of Google Search Engine means more visibility, more conversion and thus more revenue to a business. 

What are the Best SEO Practices to follow?

Automation has become the base of every global network. So in the case of Google. Automation is the future, as it is also proved by Google.

Google has made various algorithms and factors to judge the quality of web content to publish genuine results on Google Search Engine. Google has also created robots to make calculations and show the results.

There are 2 different approaches to doing SEO i.e. White Hat SEO & Black Hat SEO. White Hat SEO is the ethical way of doing SEO by following Google's Guidelines. 

Whereas Balck Hat SEO is the wrong way of doing SEO, which can attract the penalties and put your business at risk. Black Hat SEO means manipulating Google algorithms to increase the ranking.

White Hat SEO focusses on "Content is King" and thus believe to provide the right content and infographics for users. It is a long term ongoing process. Black Hat is focused on quick results by violating Google's Guidelines.

To get good and long term results, we should always adopt the White Hat SEO tactics.

Few White Hat Practices are shortlisted which are proven to give good results if applied:-

1- Select the Proper Keyword:

It is the main thing to begin the process of search engine optimization. It is suitable for the audience to search for relevant things. You can choose a keyword that provides a valuable result to the business.

It is essential for business owners to understand customer’s interests, needs and demands, and lot more. You can approach keywords that visitors often search over the web.

2- Optimize the Page Title:

It is vital for business owners to understand how to write the perfect title for the page. Page titles contain the main heading and HTML title tag.

The title must be optimized and include multiple related keywords to attain the best rank in a possible manner. You can attract the audience to click on the page. You can develop the page title that compels visitors to click.

3- Optimize Heading Tags:

It is a significant element to make heading on a web page. It is an essential SEO practice today. It is necessary to integrate keyword into tag page title and ensure heading define the objects of page. The use of heading tags improved user experience and engage them to access exact content easily.

4- Customize MetaData:

With the help of metadata, the search engine can easily interpret details on site. You can use the main keyword and pay attention to build context and relevancy.

You can incorporate different elements in metadata like meta title, description, and keyword. You can follow these elements to get a perfect rank.

For this one should always prefer to choose the Best Website Designing Company which has all the Digital Marketing Skills.

5- Use Images and Multimedia:

It keeps track of the eyes of visitors to visit the site frequently. You can use different types of multimedia content on the website that better to attract potential audience.

You can build the file name that integrates the main keyword. You can enhance load time by minimizing file size.

6- Optimize URL:

It is another important practice of business to increase search ranking, user experience, and link structure. You can incorporate the main keyword in the URL with the title tag. You can customize the backlink in the URL.

7- Maximize Responsiveness and Load Time:

Search engines utilize site responsiveness and load time to evaluate site search ranking. Fully Responsive Websites and AMP Web Pages are always given preference by Google, as this ease the users and Google always focuses on user’s comforts.

You can optimize the HTML code of the site to eliminate unnecessary things that affect the user’s experience.

8- Develop User Experience:

The strong SEO practice helps you to gain more visitors to the site. You must understand the visitor’s purpose to visit your site/webpage. You should work on the User Interface to make it easy for the visitor to search for their requirement.

Thus the quality of content, images, information all must be kept as per the user’s requirement. You must meet the demands and needs of visitors first.

Search engines provide a high rank to the website based on visitor’s engagement and interest. You can encourage visitors to stay on the site for a long time.

9- Create a Link Strategy:

It is the most important process for search engine ranking. Search your visitors from the other high domain authority websites and bring them back to your website by creating a link.

The website can link to content that rapidly increases search engine ranking. You can place a link in the body of a guest post or author profile.

You can reap the massive benefits of build links for the website.

10- Utilize the LSI Keyword:

It is another important term for a search engine algorithm that defines the correlation between phrases and words. You can choose the phrase relevant to the keyword. The main use of such a keyword is to add context that improves the relevancy of content.

11- Integrate Social Sharing Buttons:

In order to increase search engine ranking, you can use social sharing buttons on site. Social Platforms profiles establish trust among your visitors. It is very simple and easy to share pages and content on site.

But every post should have genuine and informative content.

Good Social Media Optimization & Marketing practice improves page impressions and clicks through rate. It improves the chances of the visitor’s links to the content.

12- Implement Local Search:

It is one most effective methods to improve brand awareness and credibility. It is very easy for visitors to access business easily. You can run the business in a successful manner with the support of local search. You can gain attractive leads and conversion rates.

13- Use Adwords Intelligence:

Adwords ads are already optimized as per your competitor’s target keywords. So you can use those keywords for your SEO or for post writing. You can create trust among the target audience on these keywords.

14- Be Active on Social Media:

In order to gain the trust of the audience, you must get active on social media by sharing infographics or blog post related to the target keyword.

15- Keep monitoring Google Search Console:

It is a tool that guides you about the issues in your site which may affect your site Google ranking. You get a Dashboard on this tool to monitor your website.

Conclusion:

SEO is an ongoing practice to make your business visible to prospects in Search Engine. The above points are must to be followed to increase the Google Ranking so as to get good organic traffic to your website. You can also check the steps described in the Google SEO Starter Guide from Google website.

To gain the best benefit out of the SEO practices you must higher a Trusted Digital Marketing Agency to work for your business on your behalf.